Analysis of the World Wine Market Essay -- Business Marketing Case Stu

Analysis of the World Wine Market TABLE OF CONTENTS 1. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 2. World wine producers†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦..†¦ 1 3. World wine exports†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦..†¦.2 4. France productions, exports and international image†¦Ã¢â‚¬ ¦.†¦.†¦..3 5. Success of New World over the Old World : key factors†¦Ã¢â‚¬ ¦...†¦..4 6. Evaluation of different strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦....5-8 6.1 Premium & Standard wine market 6.2 Creation of an accessible French brand 6.3 The Global wine company (acquisitions and mergers) 6.4 Appellation d’origine controlee and competitive disadvantage 6.5 Protectionism versus being marketing oriented 7. World wine market: long term predictions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..8 8. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 1. Introduction International competition on the wine market is characterized by a considerable disparity of strategies used by the different producers and wine-producing regions around the world. The objective of this report is to provide an understanding of the competition mechanisms between countries which are traditionally exporters - the â€Å"Old World† producers, represented by European countries - and the so called â€Å"New World† countries which today compete for the supremacy of the traditional model of wine growing and production. 2. World wine producers The distribution of the world wine producers is clearly detailed in the map below. The Old World producers are located in Europe. France, Italy and Spain are the main producers , followed by Portugal, Balkan states, UK and Germany. The European countries are still detaining a dominant position and they accounted for 70% of world production and consumption in 1999 (by data acquired by Euromonitor). The New World producers are scattered around the world and are represented mainly by: Australia, Chile, United States, South Africa, New Zealand, Argentina and Canada. 3. World wine exports The world wine export are still dominated by the Old World producers (see diagram below), with only three countries (France, Italy and Spain) which account for 60% of the world volumes exports in 2003. Among the New World producers, the largest exports are coming from Australia, Chile and United States. Another interesting characteristic is showed by the diagram below: the value of wine in exports market are increasing at greater rate than volume. 4. France productions, exports and international image ... ...duct quality and reliable supplies. The Old World future ability to counter the ongoing threat from New World producers will depend on adopting an extensive marketing approach: size, branding, distribution channels and new mergers in order to benefit from the new global economy will all play a fundamental role in determining its success. 9.  Ã‚  Ã‚  Ã‚  Ã‚  References http://www.bbr.com/GB/db/news-item/623?ID=HKKKBXLQ56900VN&first_news_F=1 http://www.calwinexport.com/pages/MarketInfo.htm http://www.euromonitor.com/Wine http://www.export.gov/exportamerica/NewsFromCommerce/nc_New_Wine.html Global Trade Atlas-Global Trade Information Source 2004 http://www.greekwinemakers.com/members/news/2003/030426.shtml http://iblnews.es/noticias/09/116440.html http://www.jancisrobinson.com/winenews/jr779 http://www.just-drinks.com/features_detail.asp?art=1026 Kotler P., Armstrong G., Saunders J., Wong V. (2002) Principles of Marketing, Pearson Ed.Ltd, pp.185-188 http://www.waitrose.com/food_drink/wfi/drinks/wine/0203046.asp http://www.wine.co.za/News/News.aspx?NEWSID=5995&Source=News http://www.wineloverspage.com http://www.wineoftheweek.com/winervw.html

Massage Therapy Proven Beneficial Health And Social Care Essay

Massage can be used in assorted signifiers to excite and loosen up. Physical and psychological benefits have been used throughout history and are used to handle conditions. The curative touch has led to its usage as a holistic intervention. Massage is the use of superficial beds of musculus and connective tissue to advance relaxation and wellbeing. Massage involves moving on and pull stringsing the organic structure with force per unit area. The mark tissues include musculuss, sinews, ligaments, tegument, articulations and any other connective tissue every bit good as lymphatic vass or any variety meats of the GI system. There are over 80 different recognised massage modes and the most cited grounds for presenting massage as therapy have been client demand and sensed clinical effectivity. Rubing parts of the organic structure is a natural and natural manner to alleviate hurting and uncomfortableness. This inherent aptitude was likely led to most signifiers of massage. The first to be developed was the sense of touch and it is indispensable to our growing as human existences. Massage can be used to excite or loosen up. McDonald and Goldberg ( 1996:72-89 ) insist that throughout its history it has been used for both its physical and physiological benefits and is used to handle a scope of conditions from both emphasis and position related to concerns, abdominal, pelvic, musculus and back hurting either a consequence from specific hurts like falls, athleticss and auto accidents or merely general hurting. The curative touch has led to its usage as a holistic intervention, one that treats the organic structure and head as a whole. The word ‘massage ‘ is thought to be deprived either from the Arabic for ‘press quietly ‘ or from the Greek for ‘knead ‘ , massage interventions has been passed down through centuries for 1000s of old ages. In ancient China over five thousand old ages ago there was a system of massage and exercising in usage, it is about certain that most races used massage and exercising in one signifier or another dating as far back as the prehistoric ages of adult male. Peoples of ancient civilizations in Persia, Japan and Egypt practised the art of massage for decorative intents and besides found out that they all gained curative effects when they rubbed oils and aromas into their organic structure to fancify their tegument. Around 500BC the Grecian historian Herodotus applied exercisings and massage on the intervention of disease rules about the technique of rubbing that began to be formulated. Massage was directed off from the bosom and the force per unit area was varied during the intervention. It would get down with being soft and so it becomes deeper and quicker and ends easy. In the big metropoliss of Greece, acrobatic Centres were set up where pupils and philosophers could run into to discourse doctrine and attend talks while bathing and exerting at the same clip. Hippocrates, the male parent of medical specialty about 380BC truly merely used massage for the intervention of hurts and diseases, he found that it was more good if friction was done towards the bosom during the intervention although the circulatory system was non understood so. From his accent on force per unit area application he discovered the physiological effects of massage that are accepted today. During 130-200AD a celebrated phy sician during the Roman epoch called Galen experimented in physiology and discovered that arterias were filled with blood, non air as antecedently believed. He varied the way of massage and besides greatly believed in handling hurts and diseases with it. During the fifteenth, 16th and 17th centuries, Switzerland, France, Italy, Prussia and England produced several celebrated sawboness and doctors who began one time once more to utilize massage intervention for hurts and diseases. The old nomenclature of massage remained but new words were introduced such as force per unit area, working and uses. From the terminal of the 18th century a great resurgence in massage began. Many governments wrote and expounded their theories on the topic, one extremist advocated that massage should be performed with great force and they all had different thoughts about the nomenclature, force per unit area, rate, beat and any medium such as oil or pulverization that can be used, the place of the patient and the continuance of the intervention. In the early 19th century Peter Henry Ling of Sweden made the most dramatic part to rub down at this clip. His influence spread throughout Europe and America, he realised that it was of import to get certain cognition of anatomy and physiology before using massage interventions. He created a manner of intervention to advance wellness by increasing blood circulation and exciting the organic structure ‘s curative abilities. It is known that Ling ‘s greatest influence came from a Chinese friend who was a maestro of soldierly humanistic disciplines and Chinese Tui Na massage. A Dutch practician names Johan Georg Mezgar subsequently developed a decreased set of Ling ‘s techniques to organize our modern manner of Swedish massage ; it is Mezgar who adapted the Gallic names normally used to bespeak the basic shots. Doctor Mezgar helped to set up massage as a reputable agencies of intervention by ordering it widely and rehearsing it himself. In 1894 a group of adult females joined together to organize a society of trained masseuses in order to seek to raise the repute and criterion of massage in this state. Although massage in physical therapy had reached a high criterion it seemed as though there was an pressing demand to raise the criterion in the beauty industry. Harmonizing to Jenkins, Massage of kernel ( 2006 ) , the term holistic comes from the Grecian word ‘Holos ‘ which means whole. The holistic attack takes the individuals whole organic structure into history. The intervention takes an consequence on the organic structure originating from environment, psychological science and nutrition. Holistic massage dainties each individual separately in context of their ain life, it enables the individual to better and command their wellness, and it ever keeps the rule of handling the organic structure, head and psyche as one. Holistic massage is about looking at the causes of tenseness and working with the whole organic structure to assist reconstruct the whole organic structure ‘s natural interior balance. The attack with holistic massage is based around oil-based Swedish massage ( effleurage, petrissage and percussion ) Massage as a holistic intervention takes into consideration the physical, mental, religious and environmental fortunes of a individual having a massage intervention, this means that the intervention should be different for each individual. Massage benefits the organic structure because of the particular techniques it involves. The motions and steadfast force per unit area affect all systems in the organic structure, including soft tissues such as musculuss and ligaments and besides nervousnesss and secretory organs. When the force per unit area is applied in motions to your musculuss it is in melody with the natural flow of blood back to your heat. Massage is one of the best known counterpoisons for emphasis ; cut downing emphasis gives you more energy. It improves your mentality on life and reduces your likeliness of unwellness and hurt. It can besides alleviate symptoms of conditions that are aggravated by anxiousness. There are psychological and physiological effects of massage, which some of them are:PsychologicalEncourages the head and organic structure Concentration and watchfulness is frequently improved due to relaxation Emotional effusions Energy degrees are increased Addition in assurance and positive mentality Promotes a feeling of increased wellness and well-being Reduces emphasis degrees Increases the clients feeling of being cared for, supported and nurturedPhysiologicalAids general relaxation Stimulates blood circulation Helps better lymphatic flow Reduces muscular tenseness Layers of the tegument are stimulated which increases cellular map and regeneration of cells Reliefs stiffness in the cervix and shoulder ensuing in hurting alleviation Loosens scar tissue Warms the musculuss Nerve terminations are soothed and stimulated Aidss in peeling bettering the texture of the tegument Softens fatso sedimentations Helps cut down non medical puffiness Encourages deeper take a breathing to a more relaxed external respirationEffectss on the skeletal systemImproves muscle tone and balance Reduces the physical emphasis placed on articulations and castanetss It helps to liberate adhesions Additions joint mobility, cut downing any thickener of the connective tissueEffectss on the Muscular systemReliefs muscular stringency, stiffness, limitations and cramps in the musculus tissue Additions flexibleness in the musculuss Additions blood circulation Reduces musculus weariness and tenderness Promotes rapid remotion of waste and toxins from the musculusEffectss on the lymphatic systemReduces oedema Additions lymph drainage Strengthens the immune systemEffectss on the Nervous systemStimulates centripetal receptors Reduces hurting by the release of endorphins Stimulates the parasympathetic nervous system Promotes relaxation Reduces emphasisEffectss on the cardiovascular systemImproves circulation Dilates blood vass Produces an enhanced blood flow Helps temporarily diminish blood flow Decreases bosom rate due to relaxation Reduces ischaemiaEffectss on the tegumentImproves circulation Increased nutrition to the cells and encourages cell regeneration Additions production of perspiration from the perspiration secretory organs Improves snap on the tegument Additions sebum production Helps better the teguments colour Helps to better the teguments lissomeness and opposition to infectionEffectss on the digestive systemAdditions vermiculation in the big bowel Helps to alleviate irregularity Promotes the activity of parasympathetic nervous system. Which stimulates digestionEffectss on the urinary systemAdditions circulation and lymph drainage from the tissuesEffectss on the respiratory systemSlows down the rate of respiration Improves lung capacity by loosen uping stringency in the respiratory musculuss Massage uses specific techniques such as effleurage, petrissage, working and tapotement ; these treat the soft tissues of the organic structure. Motions are chiefly towards the bosom so it can better blood and lymph circulation, every bit good as to cut down musculus tenseness and to promote flexibleness. The massage techniques have certain effects to the organic structure which are:EffleurageComforting consequence on the nervousnesss including relaxation Additions both blood and lymph circulation Tension alleviation, loosen uping tense musculuss Helping peelingPetrissageAdditions blood and lymph circulation Increases venous return Breaks down tenseness nodules Aidss relaxation Speeds up the remotion of waste merchandisesTapotementAidss sulky clashs Tones and strengthens musculuss Helps loosen mucous secretion in thorax conditions Produces erethyma Stimulates nerve terminationsClashsHelps to interrupt down tight nodules Aidss in relaxation Additions lymph and blood flowVibrationsClears and stimulates the nervousnesss tracts Reliefs tenseness in the cervix and dorsum Can assist increase the action of lungs Helps to increase vermiculation in the colonIndiaIn India massage therapy was licensed in March 1955 by the section of Ayurveda, yoga and naturopathy, Unani, Siddha and homoeopathy under the ministry of wellness and household public assistance.ChinaIn china many of the smaller massage parlors are foreparts for harlotry. These are called falangmei. Most types of massage are non regulated in China without the exclusion of some traditional Chinese medical specialty.JapanIn Japan oil and Thai massage are non regulated but shiatsu massage is cocottes presenting as massage healers are reasonably common in the larger metropoliss ; they pose in manner wellness stores and pink salons.FranceIn order to acquire a licence it requires three old ages of survey and two tests.South KoreaIn South Korea, merely visually- impaired and unsighted people can go accredited massage healers.New ZealandIn New Zealand, massage is unregulated. The professional organic structure for massage healers and the enrol lment at the remedial massage healer denotes competence in the pattern of remedial or orthopedic massage ; these are two degrees of enrollment of massage in New Zealand. Both degrees are defined by in agreement minimal hours and competences.MexicoMassage healers in Mexico combine massage utilizing oils or lotions, the healers are called †sob adores † and they are used to alleviate digestive jobs every bit good as back and articulatio genus hurting. Many of these healers work from the dorsum of a truck and in many parts of Mexico cocottes are allowed to sell sexual massage. This concern is frequently confined to a specific country of Mexico such as zonte norte.Client CareWhen you give a massage intervention to a client appropriate attention for that client involves sing all their demands associating to the massage. Client attention involves practical stairss you take to care for the client ‘s well- being before, during and after the intervention. A clean and unagita ted ambiance will assist the client to experience more comfy and relaxed, and to besides concentrate on the individual acquiring a massage throughout the whole intervention.Client ModestyA client ‘s privateness and modestness must be respected at all times during and after the intervention. You need to merely expose the organic structure portion that gets treated one by one. Clients need privateness in which to undress, besides any notes made during and after the intervention must be locked up firmly afterwards. A audience must be done where no organic structure else can hear it.Client ConfidentialityDuring a intervention anything the client says must be regarded and should non be discussed outside the intervention room or to any other healer. If advice is needed from another healer to come on clients needs so it should be understood from the other healer that it maintains the confidentiality other than that the clients permission is needed to make so.Health and safetyThe well ness and safety Torahs are designed to protect the healer and their clients and punishments for conflicting these Torahs can be terrible, therefore it is extremely of import that the healer high spots their duties and their rights. The wellness and safety at work act 1974 covers all facets of wellness, safety and public assistance at work. It indentifies the duties of the employers and employees. Employers are responsible for the wellness and safety to anyone who comes into their premises. They must supply a safe environment and personal protection. They must take sensible safeguards to protect the wellness and safety of themselves, co-workers and clients.Cite survey ; Massage eases AnxietyKaren J.Sherman, a senior research worker at the group wellness research institute ( 2010 ) states that on mean three months after having 10 massage interventions, patients had half the symptoms for anxiousness. Massage therapy is among the most popular complimentary and alternate medical intervention for anxiousness. A test began to asses how effectual massage is for patients with an anxiousness upset. The test was assigned 68 group wellness patients with a upset to Sessionss in a pleasant and restful environment. Massage healer ‘s delivered their interventions of massage or one of two control interventions. The massage interventions were designed to heighten the map of the nervous system and to alleviate symptoms of anxiousness including musculus tenseness. The control groups were relaxation and thermotherapy. Anxiety upset can be treated besides through medical specialty therapy which is medical and cost effectual. The benefits of massage may be due to a general relaxation response. The massage therapy reduces stress endocrines and epinephrine and increases the relaxation of alpha encephalon moving ridges and besides reduces anxiousness degrees where as the negative consequence is that massage is to be no more effectual than simple relaxation with comforting music. The results of this survey is that Massage easing anxiousness is seeking to turn out that it is n't merely a massage that can assist with anxiousness ; there are other ways of assisting such as sitting in a unagitated environment listening to comforting music. It shows that massages decreases the symptoms of anxiousness and can besides be less expensive.

The Effect Of Rehabilitation On Children - 805 Words

Megan Taylor Barnett English II 4 March 2016 The Effect of Rehabilitation Many people go to prison for many different things. Their offenses could be drugs, murder, even not paying speeding tickets. To help them go back into society after being in prison for a long time, they need rehabilitation. They need to learn how to be reformed and fix their morals about good and bad. It can easy or even a challenge to help those that are locked away with many restrictions. â€Å"Too often, their unlawful are a reflection of a life plagued by social, economic and familial problems far beyond their control, (Fritz 1 of 3). They might make bad decisions based on their morals. You acquire your morals from those around you, how you re raised, the†¦show more content†¦Inmates first become eligible for federal education assistance in 1965 under Title IV of the Higher Education Act, (Prison Break 1 of 2). It can help with reducing relapse when back in the community. With all this, they also need a very positive environment. This way, T hey can earn their GEDs or just basic knowledge they need in the world they ll have to live in. Therapy is a key component in rehabilitation. Sitting with others while talking about your feelings and thoughts in a positive environment really helps some people. Scott Richeson states in his article Can Corrections Heal, The process is structured so that the individual does not need to lobby or debate in order to express his or her perspective, (28). This is essentially great for those trying to express their feelings. No one can judge out loud, so that keeps the inmates from fearing how they should be. It makes the inmates more trusting. This can also help their hostility and make their behavior outstanding. When their behavior is better, they ll get more freedom. The article Addressing Rehabilitation in Restrictive Housing: The Potsi Experience says, An offender may be allowed to: Listen to books on CD with a portable CD player for a set period of time, Keep a book or magazine in hi s cell, Work on a jigsaw puzzle, Have recreation time outside of his cell with another offender, Purchase a CD player if he has funds available, have access